Founders advising founders

About Ecommerce Business Broker

Ecommerce Business Broker is a founder-led advisory for selling Amazon FBA, Shopify, TikTok Shop and DTC brands. We're ecommerce founders who specialize in operating and selling ecommerce businesses, and we focus on brands with seven-figure annual profit.

Why we started

Most ecommerce founders sell once. The people on the other side of the table, buyers, aggregators and investors, do it every month. We built Ecommerce Business Broker to put an experienced operator on the founder’s side: someone who knows what an ecommerce business is worth, where buyers will push on price, and how to get a deal closed without surprises.

What we believe

  • Your brand is worth more than a listing. A prepared business in a competitive process sells for more, and on better terms.
  • Numbers first. Every claim about your business should be verifiable. That’s what keeps a deal from being renegotiated in diligence.
  • Confidentiality matters. Your team, suppliers and competitors shouldn’t learn about a sale from a public listing.
  • We get paid when you do. No upfront fees.

Our editorial team

The guides, calculators and market updates on this site are written by our Editorial Team: ecommerce founders who specialize in operating and selling ecommerce businesses. Every figure is sourced or comes from real deals, and each guide is reviewed before it’s published.

Who we work with

Founders of Amazon FBA brands, Shopify and DTC stores, TikTok Shop brands and multi-channel consumer businesses, typically with $1M or more in annual profit.

Get a confidential valuation or read our guides for ecommerce sellers.

Find out what your brand is worth

A confidential valuation from founders who have operated and sold ecommerce businesses. No upfront fees.

Confidential. We never share your details or your brand name without your permission.