Frequently Asked Questions

Most profitable ecommerce businesses sell for a multiple of seller's discretionary earnings (SDE). Broker data shows Amazon FBA around 3.1x and non-Amazon ecommerce around 2.6x, with brands above $1M SDE closer to 4x. Try the valuation calculator for a quick estimate.

No. Our fee is earned when your business sells.

Typically two to four months from going to market to closing, plus a few weeks of preparation.

Not from us. Buyers see an anonymized summary first and only learn your brand name after signing an NDA.

We focus on ecommerce brands with $1M or more in annual profit, and work with some smaller established brands. Tell us about your business and we'll tell you honestly whether we're the right fit.

You must. Buyers watch performance during the process, so keeping results steady is one of the most valuable things you can do.

Shopify store ownership can be transferred to the buyer's account. Amazon and TikTok Shop transfers depend on whether the buyer acquires your company or its assets, and each platform's rules apply; TikTok Shop, for example, only transfers to a company in the same country under a signed agreement. We plan the transfer path before signing.

Often, for businesses under about $5M. Current SBA rules require at least 10% buyer equity, and a seller note only counts toward it if it's on full standby.

You'll usually support the buyer for 30 to 90 days, or longer on larger deals, as agreed in the purchase terms.