Shopify business broker

Sell Your Shopify Store

Profitable Shopify and other non-Amazon ecommerce businesses sold through brokers have averaged around 2.6x seller's discretionary earnings, or about 2.7x with inventory, and larger brands trade higher. Repeat customers, contribution margin after ads, and owned channels such as email and SMS are what move a Shopify store toward the top of the range.

What makes a Shopify brand valuable

A Shopify store is a direct relationship with your customers. That’s its biggest advantage over a marketplace business, and it’s what premium buyers pay for. They will look closely at:

Repeat purchase rate and cohorts. How many customers come back, and how much they spend over 12 months.
Contribution margin after ads. What’s left after product cost, shipping, fees and paid acquisition.
Owned channels. Email and SMS lists, organic search traffic and social following that don’t depend on ad spend.
Channel mix. Brands that also sell on Amazon, TikTok Shop or wholesale often earn a premium over single-channel stores.
Clean, verifiable numbers. Shopify and payment processor reports that match the P&L.

What holds the price down

Rising customer acquisition costs with no improvement in retention.
One ad channel delivering almost all new customers.
Supplier, fulfillment or creative processes that only the founder knows.
Discount-driven revenue that disappears without constant promotions.

How a Shopify sale works

Valuation. We review your financials, cohorts and channel data and give you a realistic range.
Preparation. We rebuild an add-back-adjusted P&L and document how the business runs day to day.
Confidential buyer process. Qualified buyers sign an NDA before they learn the brand name.
Offers and negotiation. Price, cash at close, earnouts, inventory and the transition period.
Transfer and handover. Store ownership, domain, apps, accounts, suppliers and a defined support period.

Who buys Shopify brands

Individual operators and search funders buy most Shopify businesses under $1M. Holding companies, consumer-brand investors and strategic acquirers become more active as profit passes $1M, especially for brands with a loyal customer base they can grow with their own distribution.

Want a quick estimate first? Use the Shopify store valuation calculator, or read how to transfer a Shopify store.

Frequently asked questions

How do I transfer ownership of a Shopify store to a buyer?

Shopify lets the current store owner transfer ownership to another account from the store's settings. In a sale, the transfer happens at closing, alongside the domain, apps, payment processor, email platform, social accounts and supplier relationships. We build the transfer checklist into the purchase agreement so nothing is missed.

Is a Shopify store worth less than an Amazon business?

Not necessarily. Published broker averages put non-Amazon ecommerce slightly below Amazon FBA, but a Shopify brand with strong repeat purchase rates and its own customer list can sell for more than an Amazon business of the same size, because the buyer owns the customer relationship.

Do you sell dropshipping stores?

We focus on brands with their own products, customers and margins. Most dropshipping stores fall below our minimum size and are better suited to a marketplace listing.

What records will buyers ask for?

Profit and loss statements, Shopify and payment processor reports, ad account access or exports, email and SMS performance, cohort or repeat purchase data, supplier terms and inventory reports.

Find out what your brand is worth

A confidential valuation from founders who have operated and sold ecommerce businesses. No upfront fees.

Confidential. We never share your details or your brand name without your permission.