Free valuation tool

Amazon FBA Valuation Calculator

Amazon FBA businesses are valued on seller's discretionary earnings (SDE). Broker-sold Amazon businesses have averaged about 3.1x SDE, rising toward 4x above $1M SDE. Enter your numbers below for an estimated range.

Main sales channel

Annual SDE (owner profit), USD

Last 12 months vs prior 12

Years operating

Share of revenue from top product

Owner hours per week

Get a full, confidential valuation

Send us your numbers and we'll come back with a real valuation range based on your financials, not a formula.

Confidential. We never share your details or your brand name without your permission.

Amazon-specific factors buyers check

Profit after PPC, not before it.
Account health: suspensions, policy warnings, listing takedowns.
Brand Registry and trademark ownership, and whether listings can transfer cleanly.
Landed costs and tariff exposure for imported products.
Supplier terms in writing, ideally with a second source.

Ready to talk about a sale? See how to sell your Amazon business.

Frequently asked questions

What multiple do Amazon FBA businesses sell for?

Broker-sold Amazon FBA businesses have averaged around 3.1x SDE (about 3.5x including inventory), with businesses above $1M SDE often closer to 4x. Marketplace listings average lower because they include many small businesses.

What lowers an Amazon business valuation?

A single product driving most revenue, recent account suspensions, heavy dependence on PPC, a short operating history, rising landed costs and supplier relationships that only the founder controls.

Is inventory included?

Usually not. Inventory is commonly added to the price at landed cost.