Free valuation tool
Shopify Store Valuation Calculator
Shopify stores are valued on profit, not revenue. Broker-sold non-Amazon ecommerce businesses have averaged about 2.6x seller's discretionary earnings (SDE), with larger and multi-channel brands higher. Enter your numbers for an estimated range.
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What Shopify buyers pay more for
- Repeat customers and strong 12-month cohort value.
- Contribution margin after ads, product cost, shipping and fees.
- Owned channels: email, SMS and organic traffic.
- Other channels such as Amazon, TikTok Shop or wholesale.
Planning a sale? Read how to sell your Shopify store.
Frequently asked questions
How much is my Shopify store worth?
Profitable Shopify and other non-Amazon ecommerce businesses sold through brokers have averaged about 2.6x SDE, with larger brands higher. Repeat purchase rates, margin after ads and owned channels such as email move a store toward the top of the range.
Is revenue or profit used to value a Shopify store?
Profit. Buyers value a Shopify business on SDE or EBITDA, not on revenue, because two stores with the same revenue can earn very different profits.
Does the calculator include inventory?
No. Inventory is usually added on top at landed cost.