How a sale works
Our Process
We sell ecommerce businesses in five stages - valuation, preparation, a confidential buyer process, negotiation, and due diligence through closing. Most businesses take two to four months from going to market to closing, and there are no upfront fees.
- Valuation and fit (week 1). We review your profit and loss, channel and ad data, and talk through your goals: timing, price, how involved you want to be after the sale. You get a realistic value range before committing to anything.
- Preparation (weeks 2–6). We rebuild an add-back-adjusted P&L, reconcile it to your platform reports, document operations, and prepare the confidential memorandum and data room. We also flag the risks a buyer will find and help you fix the ones that can be fixed.
- Confidential buyer process. We approach qualified buyers who fit your business: operators, holding companies, investors and strategic acquirers. Each signs an NDA before seeing your brand. Offers are collected within a set window so buyers compete.
- Negotiation. We compare offers on what they're really worth: cash at close, earnouts, seller notes, inventory and handover terms. Then we negotiate the letter of intent.
- Due diligence and closing. We manage the buyer's diligence requests, keep the timeline on track, and coordinate the transfer of accounts, inventory, suppliers and the handover period through to closing.
What makes our process different
- Founder-led. We’re ecommerce founders who specialize in operating and selling ecommerce businesses, so we prepare your brand the way a buyer will analyze it.
- Run, not listed. A managed process with deadlines creates competition. A listing waits for offers.
- Confidential by default. Your brand name stays private until a buyer is verified.
- No upfront fees. We’re paid when your business sells.
Ready to start? Get a confidential valuation.
Frequently asked questions
How long does the whole process take?
Preparation usually takes two to six weeks depending on the state of the books. Going to market through to closing typically takes two to four months.
How do you keep the sale confidential?
Buyers see an anonymized summary first. The brand name, store URLs and full financials are only shared after a buyer signs an NDA and shows they can fund the purchase.
What do you need from me to start?
Recent profit and loss statements, access to or exports from your sales channels and ad accounts, and an hour for an initial call about the business and your goals.
Find out what your brand is worth
A confidential valuation from founders who have operated and sold ecommerce businesses. No upfront fees.
Confidential. We never share your details or your brand name without your permission.