Ecommerce Business Valuation Calculator
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Send us your numbers and we'll come back with a real valuation range based on your financials, not a formula.
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What moves the number
- Size. Larger profit pools attract more professional buyers and higher multiples; brands above $1M SDE have traded closer to 4x in broker data.
- Growth. Consistent year-over-year growth earns a premium; declining sales are discounted heavily.
- Concentration. One product, supplier or ad channel carrying the business lowers the multiple.
- Owner involvement. The less the business depends on you, the more it's worth to a buyer.
- Channel mix. Multi-channel brands have earned roughly 15–25% more than single-channel stores.
See the sources behind these ranges on the ecommerce valuation multiples page.
Frequently asked questions
How is an ecommerce business valued?
Most profitable ecommerce businesses are valued as a multiple of seller's discretionary earnings (SDE): net profit plus the owner's pay and personal or one-off expenses. Larger brands with a management team are valued on EBITDA. The multiple reflects size, growth, margins, product and channel concentration, and how easily a new owner can take over.
Is this calculator a formal valuation?
No. It gives an illustrative range based on published broker and marketplace multiples. A real valuation needs verified financials, channel data and a review of risks.
Does the estimate include inventory?
No. In most ecommerce sales, inventory is added on top of the agreed price at landed cost.